The largest Toyota dealership in the nation, covering more than 50 acres, is Longo Toyota in El Monte, California. In 2017, Autotrader reported that the dealership sold 25,000 to 30,000 vehicles annually. The dealership was founded by Dominic Longo in an abandoned gas station in 1967, after Ford declined to offer him a franchise. He started with five employees and, within his first year, established himself as the number one Toyota dealer in the country. The Penske Motor Group has owned the dealership since 1985 as its flagship dealership.
The first Toyota dealership in the United States was established on October 31, 1957 as Toyota Motor Sales, USA, Inc., at 6000 Hollywood Boulevard in Hollywood, California. It was opened in the facility of what was once a Rambler dealership and shared a wall with a Ford dealership. The dealership continues to operate today as Toyota of Hollywood.